NOTES
Finished thinking, in private.
The Cost of Being Available
Availability feels generous in the moment. But over time, it dilutes focus, lowers standards, and trains people to expect access instead of value.
Taste Is Not Decoration — It’s Discipline
Taste is not about what you like — it’s about what you’re willing to leave out. Without exclusion, there is no point of view.
Retail as an Editorial Decision
A retail space is not a neutral container — it’s a set of decisions. What gets included, what gets excluded, and how it’s presented all shape a point of view.
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